I write for brands that need to explain something complicated to people who aren't experts. If it's dense, technical, or puts people to sleep, I take it apart and put it back together in a way that actually clicks.
Op-eds for Fast Company, educational guides, and long-form articles. All built around making complex topics feel approachable.
The things clients actually hire me for.
Translating dense, technical topics into content that feels like a conversation. No jargon without context.
Building content frameworks and editorial calendars that keep voice consistent across dozens of pieces.
The ability to learn a new domain fast and write like I’ve been there for years.
Content that reads like a real person wrote it. Natural rhythm and conversational tone that builds trust.
I'm Mike Williams, a freelance content writer based in New York. I take complex, technical subjects and make them relatable. The kind of topics most people tune out? I turn those into content they actually want to finish reading.
I'm probably overthinking everything, but at least you won't have to.
Read the longer version →Plot twists, hot takes, and everything in between.
Editorial content, ghostwritten op-eds for Fast Company, and long-form blog posts. All produced for the National Cryptocurrency Association. I write the kind of stuff that makes people think, “Oh, that's what that means.”
Not in the “I've been published in The New Yorker” way (yet). More in the “I left tech because my soul was malnourished and now I write for a living” way. Which, honestly, feels more interesting.
Professionally, I'm a freelance content writer and editorial strategist. I work with brands that need to explain something complicated to people who aren't experts.
I take concepts that make most people's eyes glaze over and make them relatable. That's it. That's the whole thing. Whether it's blockchain architecture, SaaS onboarding, or benefits enrollment, the process is the same: figure out what the reader actually cares about, then write like you're talking to them.
My approach is simple: start with what the reader is actually worried about, use real examples instead of abstract hand-waving, and never pretend something is easy when it's not. I'd rather use a vending machine analogy than a whitepaper citation.
Outside of client work, this site is where I write about everything else: movies that made me feel things, books I'm working through, and the occasional existential spiral about whether this whole writing career is a quarter-life crisis. (It might be. But it's a productive one.)
I'm based in New York, currently open to freelance and contract work, and always up for a conversation about why Brokeback Mountain is still the gold standard.
I'm currently open to freelance and contract opportunities in content writing, editorial strategy, and educational content. If you need a writer who can make complex topics feel like a conversation, I'd love to hear from you.
